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Packaging design is an important part of modern product marketing. However, in recent years, people pay more attention to body health. However, the vitality of the product, in addition to the taste of the product itself, depends on the design and printing of the packaging! According to a big data survey, about 60% of customers who change their purchase will change their original intention because of the outer packaging of the product. It is clear that the goods have a good packaging box.
Packaging design is an important part of modern merchandising. However, the packaging design must be in line with the situation and function. Packaging is focused on protecting the product. Commercial packaging design is the main purpose of promotion. Packaging in the commodity economy plays a special role. Role, packaging design must pass the test of market competition, the final success of the design is whether it can achieve the purpose of beautifying the product and finally achieve promotion.
However, the first impression experienced by the user is the key to whether other psychological activities can be produced. The use of novel and unique shapes, bright colors, beautiful and delicate patterns, materials that match the characteristics of the product, and organic factors are combined. With one, to achieve an interesting effect, so that users will have a strong interest at a glance. At the same time, to create the desire of packaging and decorative design for consumers, successful packaging not only requires consumers to pay attention and interest to the product through the use of shapes, colors, patterns and materials, but also allows consumers to understand the product through packaging.
The most effective way to accurately convey product information is to truly convey the product image, either by using a completely transparent package, by opening a window on the packaging container, or by drawing a product graphic on the package or with a brief text description. Or print color product photos and more.
Packaging, it not only has a good protection and containment role, but more importantly, the function of promotional products. In today’s social environment, while the function of protective packaging and containment is weakening, its promotion function is gradually being strengthened. Especially in today’s market economy with many products and fierce competition, the packaging of goods is very important, and it has become a conscious action in human economic activity.
Packaging design should be the first practical aspect, that is, whether the packaging can meet the needs of consumers in all aspects and provide convenience to consumers. Users can choose according to their own habits. When product packaging is simple, it will naturally cause consumer goodwill and is unnecessary. It should pay attention to its function first, that is, whether the packaging can meet the needs of users in all aspects and provide convenience to users. Users can choose according to their own habits. When product packaging is simple, it will naturally make a good impression on consumers.
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